.CO Consumer Research Findings
What is .CO?
.CO is a new domain extension that offers people and companies more choice in branding their online presence with a truly global, recognizable and credible domain name. It's the online space where possibility meets opportunity; where people can fulfill their dreams and the world's next great enterprises will have a home.
.CO attributes
Open to alternatives
More than 90 % of respondents in both audiences are at least somewhat likely to register a web address at a domain extension other than their first choice.
If your first choice for a domain was not available, how likely would you be to register a web address at a domain extension other than your preferred extension?
Registration sentiments
Business audiences are significantly more likely to think of registering a web address as a necessary step or an administrative task than are consumers, who see it as somewhat more exciting.
Which of the following statements to you agree with? Please select all that apply. "Registering a web address is...
Appropriateness
Potential registrants feel that .CO web addresses are most appropriate for building business Web sites.
For which of the following purposes do you feel a .CO web address would be appreciated? Please select all that apply.
